BEING: The Thoughts and Work of Nathan Yong, 2006–2014.
My book is an account of the creative journey from humble beginnings, through to becoming a recipient of the President’s Design Award for Designer of the Year, to expanding the business beyond the shores of Singapore.
Through a series of essays, interviews, product sketches and insights, you can catch a glimpse of my design process and business perspectives.
The book also reveals my creative struggles, consideration for the end-user, and hope for greater expression in Asian design and materials. I give what I think is a realistic picture of the furniture business, and the challenges working with manufacturers, business owners and brand managers.
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