The White House – Chief Design Director / Exhibition Design

The White House is a space that draws one in with its fluid form constructed from strips of thin white paper. The 20×20-meter space showcased selected works from key exhibitors at the International Furniture Fair Singapore 2017, whose pieces are derived from the theme of “whiteness”. The chosen designs bear clarity, purity, openness, efficiency, order, subtlety, positivity, balance and vitality.

The space was used for events during the show period; like the opening night, buyers night and the seminars. 2017 is a new beginning where we must look at things differently. We have to re-evaluate our values and direction in a world that is fast changing and evolving. I hope that this white space provides a platform to showcase that new vision from the exhibitors to everyone who had the opportunity to visit.